Thoughtful brands for thoughtful people.
I work with business owners who are ready to take their brand seriously - whether you're starting fresh or you've outgrown what you've got.
Maybe it was a DIY job, a hand-me-down logo or something your cousin’s mate whipped up in Canva years ago. Without clear direction or a creative partner, you’re left feeling stuck, a little behind and low-key embarrassed by how you show up.
I’ll guide you through a rebrand that feels fresh, professional and genuinely aligned - so you can attract the right clients and get back to doing what you do best.
Refresh your brand and attract better clients - without DIY stress or needing to be “the creative type.”
Hi, I’m Sofie - brand designer, creative thinker and all-round ideas person.
Sofie Neilsen Design is my creative studio based in Ballarat, Victoria, working with friendly founders and service-based businesses across Australia.
I’m drawn to branding because it’s about so much more than making things look good. It’s about getting to the heart of what makes your business yours — then turning that into something clear, considered and memorable.
I love being there at the beginning (or the beginning of a new chapter), helping you build the strong, strategic foundations that everything else can grow from.
Big, serious agency energy has never really been my thing. I take my work seriously, but I don’t think the process needs to feel intimidating or out of reach. I like design to feel collaborative, practical and genuinely enjoyable.
And while I’ll bring plenty of ideas, experience and attention to detail to the table, I’m not here to stamp my style all over your business.
I prioritise your brand, not mine.
Because this is your business, your vision and your next chapter.
I’m here to help you bring it to life — clearly, confidently and beautifully.
Services
Browse available services, anything you don’t see? Just ask!
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Naming
Brand Design
Identity Systems
Art Direction -
Packaging
Marketing Collateral
Menu Design
Editorial -
Signage
Wayfinding
Uniforms
Merchandise -
Web Design
EDM templates
Content Creation
Social Media -
With over a decade of experience in both the Melbourne and Regional Victoria markets, I understand that property branding is not just about creating visually appealing designs—it’s about maximising marketability and return on investment. My strategic approach ensures that every design element is carefully aligned with your business objectives.
Brand strategy
Project Development
Naming
Brand identity / Property Branding
Website
Hoarding Design
Sales Suite Signage and Interiors
Sales brochure
Agent flipbook (Sales Manual)
Finishes boards
Video - art direction
Local area photography - art direction
Marketing floorplates / floorplans
Press advertising
EDM / email campaign
Social Media assets
What we can create together
STRATEGY
Clarity before creativity.
BRANDING
An identity that looks and feels like you.
DIGITAL
Making sure your brand works just as well on screen.
BRAND ROLLOUT
Everything you need to show up consistently.